When it comes to promoting your brand, using QR codes is a great way to do so. The simplicity of the concept makes it quick and easy for consumers to reach your site. Companies such as Coinbase and Adidas have already experimented with this concept, and in turn have experienced great results. But just what are they, and how can you use them to grow your business?

What are QR Codes

In short, QR stands for “Quick Response”. It is essentially a barcode that is a lot more advanced and versatile in what it can do. It’s made up of black squares that are arranged in a certain fashion, so that an imaging device such as your camera can extract the data and act accordingly. They’re usually used to serve the consumer more information regarding a topic, through redirecting them to another website. They can also provide special offers, or serve as links to app downloads. QR codes are mostly featured on printed media. This includes magazines, books, posters, boxes and business cards. They can be found on digital media as well. The simplicity and quickness of their concept is what lead to their success, and exponential growth in popularity.

QR Codes in E- Commerce

Using QR codes is a great way to grow your Ecommerce business. When used in product packaging, they can help encourage customers to repeat purchases. They would be redirected to the main site. QR codes can also be used on pop ups for events, storefront displays, online/offline ads, billboards and video marketing, mobile layaways, mobile rebates, and mobile coupons. The fact of the matter is that over 80% of the world’s population is in possession of a smartphone. 6.64 billion potential consumers have the ability to use their phone’s camera in order to be redirected to your businesses’ web page. Using QR codes in as much physical and digital media gives you the greatest chance in finding success in growing your ecommerce business. 

When using QR codes, make sure to advertise the rest of your products on the page that your customer is directed towards. Providing deals and discounts for customers that use your QR codes is also a great way to gain traction towards your company. 

How to create QR Codes

Creating QR codes is fairly simple. There are many sites on the internet that can be used to generate a QR code. As long as you have the link to your company’s site, you shouldn’t run into any issues.

If you have any questions, be sure to contact the Virtual Image team today.