Responsive web design has been all the talk in web design over the past few years, transforming the way businesses build their online presence. A website that is responsive can adapt to the screen it is being used on, regardless of what device that is. The website should automatically reformat to give the user a better experience that is well suited to their device. This will provide your website with a number of benefits as well as being in line with Google recommendations for better ranking results.

Virtual Image specializes in, and is responsible for, building responsive websites to help industrial businesses in Hamilton and the Greater Toronto Area (GTA) find success online. Some of our major clients include; CAREGO, Ingersoll Tillage and Novacro.

Here’s why your industrial business needs a responsive website to get to the next level:

Smartphones and Tablets are #1

By 2017, 7/10 people in North America turned to their smartphones first when it came to browsing the Internet. If you want your website to convert in todays market, you need to offer a smooth and simple experience on mobile devices for your users.

Recommended by Google

As of 2018, Google announced that they were migrating sites through mobile-first indexing. In the past, Google indexed the desktop version of a website, but with most users browsing from their smartphones it decided to accommodate. Mobile-first indexing means that Google now primarily index and ranks the mobile version of the website. Due to this, it’s more important than ever that you have a responsive website, designed mainly for the mobile experience.

Easier for Search Engine Optimization (SEO)

Responsive web design makes managing your SEO strategy easier. Managing one site and one SEO campaign is far less challenging than managing multiple sites with multiple SEO Campaigns. From a marketing perspective, it will be easier to bring more traffic and obtain a higher search position with just one responsive website.

Increase Conversions & Low Bounce Rates

If one of your goals for the website is to get conversions, a responsive website is essentially a sales-ready one. Your conversion rates depend on whether your user has a satisfying experience. When the user is ready to convert, it should be smooth and seamless regardless of what device they are using. If a visitor arrives to your mobile site and has to pinch or zoom into the website to look for anything, a search box for example, the user is likely to leave the site. Having a responsive site will certainly reduce your bounce rates. A user will be willing to spend more time and navigate through the website if its responsive and the content is captivating.

If your industrial business has an out-dated, non-responsive website, or if you don’t have a website yet at all then contact our team of experts at Virtual Image today for a quote!