Tag: seo

Comments Off on The Whys and Hows of Site Auditing, Simplified

The Whys and Hows of Site Auditing, Simplified

Why should you worry about doing a site audit? A reasonable question, certainly, and one which this article strives to make clearer for you. Our aim here is to simplify the sometimes complex concepts and processes behind page structure and on-page content which contribute to overall site health and rank. First, an overview and breakdown […]

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Comments Off on A Word on Search Engine Optimization from the SEO Professionals

A Word on Search Engine Optimization from the SEO Professionals

Search Engine Optimization (SEO) refers to a variety of strategies through which the visibility of a website or a web page in search engine results is increased. SEO is often considered to be an “organic” or “natural” process since a website’s ranking in search engine results is determined by its structure, layout, and content as opposed to other marketing or advertising strategies.

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