Tag: sem

Comments Off on What is SEM and Why Should You Use It?

What is SEM and Why Should You Use It?

What is SEM? Search Engine Marketing (SEM) refers to the various initiatives that a website owner can take in order to increase the online visibility of his or her website in search engine results. SEM campaigns are designed to direct as much relevant and profitable traffic to a website as possible through the use of […]

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Comments Off on Improving Your PPC Performance and Increasing Your Marketing ROI

Improving Your PPC Performance and Increasing Your Marketing ROI

What is PPC? PPC, otherwise known as “Pay-Per-Click,” is a model of online marketing through which businesses pay a fee every time one of their advertisements is clicked. The most common and popular form of PPC marketing appears in the form of search engine advertisements such as Google AdWords and Bing Ads. How does it […]

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