When it comes to growing your online business, there are 2 common marketing strategies that are used in the industry. The first being SEO, while the second being paid search. While they may seem similar on the surface level, there are some major differences between the two strategies. Here are a few reasons as to […]

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Paid Search Marketing or Pay-per-click advertising (PPC) advertising is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches. Through Paid search marketing (PPC), advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the […]

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