In 2021, Facebook underwent a full rebrand and is now under the alias of Meta. While this may seem insignificant to some, this rebrand may be the beginning of the metaverse’s acceptance into the mainstream by both customers and businesses. Since this concept is relatively new, many small businesses may have a shot of getting […]

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It seems that just about everyone is trying to sell something online today, and there is a constant push to increase traffic and conversions. But after you’ve assembled your basic marketing strategy, how do you decide which tactics are going to give you the best results? Here are six ways to boost your eCommerce sales and […]

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Today, there are a variety of advertising platforms you can choose from to build brand awareness and boost sales. Facebook Ads and Google Ads are the top pay-per-click advertising platforms that can generate great results if used correctly. Many businesses use both to achieve maximum visibility, drive more leads and sales, and find new customers. However, if your advertising […]

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Sharing information has become more seamless than ever, making it much easier to generate brand awareness or promote your service(s) to the masses. And with the Internet being such a powerful tool that can be used to generate ROI, investing in digital marketing should be a no-brainer. Digital marketing is made up of a lot of moving […]

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Social media platforms such as Facebook and Instagram are known for regularly altering their algorithms. This can often place your business pages and posts lower on timelines and on explore pages. By changing their algorithms, the goal of these social media platforms is to provide more value to their members by showing them content they’re […]

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