In today’s digital age, social media has become an integral part of our lives. It has changed the way we connect, interact and consume content. With over 3.6 billion social media users worldwide, social media platforms have become the most influential and powerful medium for businesses and individuals to reach out to their audiences.

When it comes to social media content creation, one important factor that is often overlooked is the orientation of the video or image. Traditionally, landscape mode has been the preferred mode for video and image content creation. However, with the rise of social media, portrait mode has become increasingly popular, especially with Instagram Reels, TikTok Videos and YouTube Shorts.

Here are some reasons why it’s important to shoot content in portrait mode for social media.

 

Mobile-First Society

In today’s world, mobile phones have become the primary device for accessing social media. According to a recent study, over 98% of social media users access their accounts through their mobile phones. With the majority of social media content consumed on mobile devices, portrait mode provides a better user experience as it fills the entire screen of the device, making it more visually appealing.

 

Platform-Specific

Social media platforms are constantly evolving, and each platform has its own unique requirements for content creation. For instance, Instagram and TikTok are designed for vertical content, whereas YouTube and Facebook are more suited for landscape content. By shooting in portrait mode, you can optimize your content for the platform you are using, which can increase your engagement and reach.

 

Eye-catching

The use of portrait mode has become more popular due to its eye-catching nature. It provides a different perspective and stands out from traditional landscape mode. Portrait mode is perfect for creating visually stunning content, especially for fashion, beauty, and lifestyle industries.

 

Storytelling

Portrait mode can be used to create more intimate and personal content. It allows for a more authentic and engaging storytelling experience. When people watch content in portrait mode, it feels like they are being invited into a more private and personal experience, which can increase the connection between the viewer and the content creator.

 

Creative Freedom

Shooting in portrait mode can provide creative freedom. The use of portrait mode allows you to experiment with different angles and perspectives. It can also provide a sense of depth and layering that can be difficult to achieve in landscape mode.

To sum it up, portrait mode has become increasingly popular due to its ability to provide a better user experience, eye-catching visuals, and the ability to optimize content for different platforms. By incorporating portrait mode into your content creation strategy, you can create engaging and memorable content that resonates with your audience. So, whether you are creating content for personal or professional use, make sure to consider shooting in portrait mode for your next social media post.

At Virtual Image, we offer 3 unique social media packages to help your brand grow. Contact us today to discuss our social media management service!