Recent Redesign & PPC Project – Capa Granite
Who is Capa Granite?
Capa Granite offers Granite, Quartz, and Marble countertop fabrication, installation and design to customers in the Greater Hamilton, Burlington, Oakville and Brantford areas.
What They Needed
The Capa Granite team came to Virtual Image with a goal in mind – they wanted a unique, fully responsive redesign that would embody both their brand image and their products. The needs of their clients had changed, requiring a stronger focus on an accessible and easily navigable mobile presence. In addition, the business had grown significantly since the website was first designed and they felt a strong need to better showcase their new products, as well as their existing offerings.
What We Delivered
The Virtual Image team built out a brand new website for Capa Granite from scratch. This highly design focused project was an exciting and refreshing challenge for everyone involved. The new design is hinged on strong lines, geometric shapes, subtle textures and vibrant colours. This bold approach represents the aesthetic of the client’s countertop products while also drawing the eye directly to the most compelling components of the site.
In addition to the website redesign, Virtual Image manages the ongoing web marketing needs for the Capa Granite site. We’ve consistently kept them in the top three results on Google organic, Google local and Google AdWords.
Parsing and simplifying across the Capa Granite site went a long way towards enhancing its Search Engine Optimization as well. Search engines are better able to index a well-organized site, when that process was combined with a content refresh which increased search engine readability and keyword optimization, the process was almost complete!
The final step involved a more focused PPC campaign using Google AdWords.
The final product is a beautiful, streamlined showcase for Capa Granite countertops and materials.