Recent Project Launch – The Malhar Group
Who are The Malhar Group?
The Malhar Group is a non-profit arts organization based out of Hamilton, Ontario. Since 2001, The Malhar Group has served to present and promote Indian classical music and Indian classical musicians in Canada through various programs and activities such as listening sessions and in-school music demonstrations. The Malhar Group is dedicated to teaching the world about the great musical heritage of Indian classical music.
What did The Malhar Group Need?
The Malhar Group came to Virtual Image in need of a new website. At the time, their website was not representing nor supporting the ideals and the goals of The Malhar Group’s brand. It also did not allow for visitors to purchase event tickets or donate to the organization. This functionality was essential. The Malhar Group also wanted to be able to update the website on their end, which meant that the website redesign would have to incorporate a Content Management System (CMS).
What Virtual Image Delivered
Virtual Image’s web design and development process for this project was greatly influenced by The Malhar Group’s unique demographics and services. The website design had to reflect the uniqueness of such a culturally and musically dedicated non-profit arts organization. The image of the shankha was chosen as a signifier for The Malhar Group’s brand. The shankha, also known as a conch shell, is a sacred emblem in many Indian religions and is often used to represent longevity and prosperity. By integrating the shankha into The Malhar Group’s brand image, Virtual Image was able to create a web design that reflected the organization’s dedication to Indian classical music.
Virtual Image incorporated a user-friendly, online transaction system designed to facilitate ticket purchases and donations. A customized CMS was also implemented for quick and easy client-side updates. The entire website was built on a responsive platform, allowing the developers at Virtual Image to optimize The Malhar Group’s website on all desktop, laptop, tablet, and mobile devices.