What is PPC?

PPC, otherwise known as “Pay-Per-Click,” is a model of online marketing through which businesses pay a fee every time one of their advertisements is clicked. The most common and popular form of PPC marketing appears in the form of search engine advertisements such as Google AdWords and Bing Ads.

How does it differ from SEM?

Search Engine Marketing (SEM) is an umbrella term that encompasses PPC and the various search engine advertising methods. Google, Bing, and Yahoo all utilize their own advertisement systems through which PPC campaigns can be established. When someone searches for keywords that are related to your PPC campaign, your advertisement will appear at the top of a search engine’s results. In short, PPC is one of the most popular forms of SEM.

The Benefits of Choosing PPC Experts to Manage Your Campaigns

As the popularity of PPC has increased over the past few years, more businesses have attempted to create and manage their own advertisements, resulting in significantly less effective and less profitable PPC campaigns. These days, a lot of people are not taking advantage of the full range of SEM services that search engines provide, and most PPC campaigns suffer from a lack of optimization and professional analysis. Before PPC can be used to increase your advertising ROI, a fully featured and expertly optimized campaign must be established.

The PPC experts at Virtual Image have a proven track record for establishing successful and profitable PPC campaigns for businesses of all sizes. If you think that your business may benefit from PPC advertising, contact Virtual Image today!

Improving Your Quality Score

A PPC campaign’s quality score is used to provide the advertiser with an overall summary of the effectiveness of his or her campaign. A quality score is made up of a variety of factors, each of which require special attention when optimizing and improving a PPC campaign.

Landing page optimization, keyword analysis, and unique selling propositions all affect a campaign’s effectiveness. If a PPC campaign does not have established keywords and negative keyword lists, the advertiser runs the risk of his or her campaign showing up in irrelevant search engine results or not showing up at all. In addition, many PPC campaigns are negatively affected by generic ad content and irrelevant landing pages. The PPC experts at Virtual Image will work with you to establish a unique selling proposition for your business’ PPC campaigns and will create custom and unique landing pages on your website for each of your advertisements in order to increase your click through rates and your conversion rates.

Demographic and geographic targeting are also crucial to the success of a PPC campaign. PPC advertisements need to be professionally crafted and modified to not only attract potential customers or clients, but also to increase your conversion rates. If your advertisements are not attracting your primary demographics, then your PPC campaign will fall flat. Similarly, if your PPC campaign does not appear in your business’ geographical catchment, it will not be successful.

I think my business may benefit from PPC advertising. What should I do now?

The topics discussed here are only a few of the intricacies involved in PPC advertising. The PPC experts at Virtual Image will not only establish a campaign for your business, but they will analyze and optimize it in order to increase your business’ advertising ROI. If you think that your business may benefit from PPC advertising, contact the PPC experts at Virtual Image today!