Digital analytics distribution can be described as the process of collecting, going over, and using the data you’ve collected from your consumers. It is an essential strategy for improving your business, and a great way to utilise the feedback of your consumers. Digital analytics can be used in a multitude of ways. Many platforms use personalisation engines to leverage the user’s page into better representing their interests. 

Where does this data come from?

Website data, product data, digital marketing data, and internal customer data are a few of the sources business owners use to better their platforms. 

• Website data helps businesses figure out the demographic of their site’s visitors, as well as the performance of the site’s content. With this info, website owners can figure out what to add, as well as what to discard. 
• Product data consists of the feedback from when your consumers use your product. The way your product is used can help you determine what to change in the future, as well as what the most/least popular features are.
• Digital marketing data contains essential information regarding potential consumers. For example, analysing your keywords can help you determine a rising trend that can help gain traction to your site. Digital marketing data also includes social media data, which can determine a customer’s behaviour. If this data is used properly, it can heavily asist your performance in the digital market.
• Internal consumer data can be found by simply looking at direct customer complaints, account details and transaction history. It is the most straightforward method of receiving feedback, and can be extremely helpful if dealt with properly.

Implementing Your Digital Analytics Strategy

After obtaining the data that you need, it’s not time to implement this data towards your platform. There are 3 steps that can lead to success.

• Firstly, identify the faults with your current situation. Why exactly are you trying to upgrade your platform?
• Secondly, it is important for you to determine exactly what your goals are. Some common goals include personalising your customer’s experience with your company, as well as removing all irrelevant features that may either serve a distraction, or repel customers from using your site.
• The last step is to make the right decision based on both the issues at hand, and the data collected. Not every product in your inventory is going to deliver the result you had hoped for in your goals, but this should not discourage you from implementing them as best as you can.

As long as you follow these tips, you’re sure to find success in implementing your data towards your site. If you have any questions, be sure to contact the Virtual Image team today.