As you may have heard, Google recently announced significant changes to the way ads are displayed alongside search results. Traditionally, the SERP (Search Engine Results Page) layout has included paid ad space both above, and to the right of organic results. The new format, which has already begun rolling out to some users, removes the […]

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Who is Carlisle Dental Office? The Carlisle Dental Office is a family-oriented, general dental practice located in the village of Carlisle. Dr. Kelly Rodgers and her team have been providing friendly, reliable dentistry services to residents of Carlisle and the surrounding areas for more than 15 years. The office performs all aspects of general dentistry, […]

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On February 26, 2015, Google released an official statement about website usability standards with regards to mobile browsing on tablet and smartphone devices. This statement revealed that, as of April 21, 2015, mobile usability will significantly affect a website’s rank in search engine results. This means that websites with higher mobile usability scores will be given higher search engine ranking priority over websites that have not been built or optimized for tablet and smartphone usage.

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Search Engine Optimization (SEO) refers to a variety of strategies through which the visibility of a website or a web page in search engine results is increased. SEO is often considered to be an “organic” or “natural” process since a website’s ranking in search engine results is determined by its structure, layout, and content as opposed to other marketing or advertising strategies.

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2013 has been a year of dramatic change with regards to Search Engines, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Changes to how Google ranks a website, updated algorithms and the prominence of responsive website design, make this one of the most transitional years online in a long time.

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