Why should you worry about doing a site audit? A reasonable question, certainly, and one which this article strives to make clearer for you. Our aim here is to simplify the sometimes complex concepts and processes behind page structure and on-page content which contribute to overall site health and rank. First, an overview and breakdown […]
Read More →As you may have heard, Google recently announced significant changes to the way ads are displayed alongside search results. Traditionally, the SERP (Search Engine Results Page) layout has included paid ad space both above, and to the right of organic results. The new format, which has already begun rolling out to some users, removes the […]
Read More →Who is Capa Granite? Capa Granite offers Granite, Quartz, and Marble countertop fabrication, installation and design to customers in the Greater Hamilton, Burlington, Oakville and Brantford areas. What They Needed The Capa Granite team came to Virtual Image with a goal in mind – they wanted a unique, fully responsive redesign that would embody both […]
Read More →What is SEM? Search Engine Marketing (SEM) refers to the various initiatives that a website owner can take in order to increase the online visibility of his or her website in search engine results. SEM campaigns are designed to direct as much relevant and profitable traffic to a website as possible through the use of […]
Read More →On February 26, 2015, Google released an official statement about website usability standards with regards to mobile browsing on tablet and smartphone devices. This statement revealed that, as of April 21, 2015, mobile usability will significantly affect a website’s rank in search engine results. This means that websites with higher mobile usability scores will be given higher search engine ranking priority over websites that have not been built or optimized for tablet and smartphone usage.
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