On November 17, 2020, the federal government proposed dramatic changes to how Canada will enforce privacy law, forming in a new legal board to protect individuals’ personal information – and to regulate organizations’ privacy practices. Bill C-11: the Digital Charter Implementation Act creates the Consumer Privacy Protection Act (CPPA) to replace the federal Personal Information and Electronics Documents Act (PIPEDA), and […]

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Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed on Google My Business, and appearing in search results can be the difference of making it big and being forgotten. With a verified Google My Business account, detailed information about your business will appear across all of Google’s […]

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Many businesses have reaped the benefits of content marketing. It’s one of the most effective strategies for increasing your engagement and turning leads into actual clients. Content marketing may sound daunting and challenging, especially with all the white noise in the digital marketing industry. But the main thing to remember is simply pack your content […]

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